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JOELLE ZARNOWSKI

Syracuse, NY

Organizational Wizard, Captain of Coordination & Spreadsheet Enthusiast

I am driven by a passion for strategic planning, storytelling, and uplifting others. I am committed to leveraging my skills to empower individuals and organizations to achieve their goals. Creative and detail-oriented, I thrive in fast-paced and collaborative environments where I can make a meaningful difference through the power of effective communication.

Education

Le Moyne College | Syracuse, NY 

 2022 - Present, GPA 3.98 / 4.0

Bachelor of Arts in Communications

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  • 2023 Tau Sigma National Honors Society

  • 2023 National Society of Leadership & Success

  • Dean's List | Fall 2022, Spring 2023, Fall 2023

  • Fall 2023 Dean's Scholar

Onondaga Community College | Syracuse, NY

2012 - 2014

Associate of Applied Science in Human Services

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  • 2013 - 2014 President's List

Experience

November 2023 - Present

Communications & Social Media Specialist

Diocese of Syracuse | Syracuse, NY​

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  • Collaborate with internal teams and external stakeholders to ensure consistent messaging and branding across all communication channels.

  • Provide training and support to staff on best practices for social media, website content, and communication strategies.

  • Develop advertising plans tailored to each department’s needs and goals.

  • Effectively manage advertising budgets across multiple departments to maximize ROI and achieve strategic communication objectives.

  • Manage website content, ensuring accuracy, relevance, and accessibility for 6.5k average monthly users

  • Manage day-to-day operations of 11 social media channels to engage existing followers; increasing followers by 2% across all channels in 30 days.

  • Design and execute email marketing campaigns to communicate with various stakeholders; maintaining an average 45% open rate and 5% click-through rate over 2 months.

  • Create and curate engaging content including graphics, videos, and written posts to promote events, announcements, and diocesan initiatives.

November 2021 - Present

PCA Communications Coordinator 

Liverpool Catholic Community | Liverpool, NY

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  • Manage development, design and launch of new website and rebranding project in collaboration with appointed committee members.

  • Manage website content; averaging 1.5k users per month and achieving top organic search results on Google.

  • Develop social media strategies to engage and grow audience on Facebook; increasing followers by 83% and post engagement by 700% over six months.

  • Develop new email campaign strategy to engage current and prospective parishioners; increasing subscribers by 374% and maintaining an average 75% open rate and 18% click-through rate over six months.

  • Develop comprehensive advertising plans and allocate resources to optimize reach and engagement.

  • Efficiently manage advertising budget to maximize ROI and achieve strategic communication objectives.

  • Develop and execute SOP's across all workflows to consistently ensure successful outcomes across projects.

  • Design and create visual assets for print and digital marketing materials.

Safe Environment Program Coordinator   

February 2020 - July 2022

Diocese of Syracuse | Syracuse, NY 

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  • Developed email campaign strategy focused on engaging program site coordinators; increasing engagement by 52% and maintaining an average 83% open rate.

  • Created visual assets for print and digital marketing materials.

  • Assisted Director with oversight and operation of the Safe Environment Program; developed SOP's to ensure efficient site compliance monitoring.

  • Monitored site compliance by generating, analyzing, and distributing bi-annual reports to all 185 diocesan entities.

  • Processed criminal background checks via third-party agency and maintained a database of over 55,000 records for all employees and volunteers.

  • Facilitated Safe Environment training sessions for diocesan employees and volunteers both in-person and online.

Director of Communications

December 2014 - April 2020

St. Mary of the Assumption Church | Baldwinsville, NY 

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  • Developed social media strategies for Facebook and Instagram which resulted in growth of followers by 100% within first 60 days.

  • Developed/distributed email campaigns resulting in increased event attendance by 15% within the first 90 days.

  • Developed/implemented online registration form resulting in an increase of monthly parish registrations by 150%.

  • Consistently met strict publication deadlines for weekly bulletins.

  • Analyzed and tracked data for all campaigns, including social media, website, and email.

Certifications & Skills

New York State Notary Public Commission | Expires June 2028

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Adobe Creative Suite ♦︎ Buffer ♦︎ Canva ♦︎ Facebook ♦︎Google Analytics ♦︎ Google Workspace 

Hive ♦︎ Instagram ♦︎ LinkedIn ♦︎ Mailchimp ♦︎ Meta Business Manager ♦︎ Microsoft Office Suite

Strategic Planning ♦︎ Wix Website Builder ♦︎ Wordpress

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